Where in Russia is it profitable to rent a sports car?
The sports car rental market in Russia is growing by 20-25% annually. Autoblogger Gennady Yagupov conducted a large-scale study to find out in which cities sports car rental is not only prestigious, but also economically justified. The focus is on three key locations: Sirius, St. Petersburg and Moscow.
Why these particular cities?
1. Sirius
o Context: a resort area with a high demand for premium leisure.
o Advantages for tenants:
Demand peaks in summer and during major events (forums, races).
Customers are willing to pay for the "presence effect" — a photo on the background of the Olympic Park.
Low transaction costs (close to Sochi, convenient logistics).
o Advice from Yagupov: focus on short-term rentals (1-3 days) with the "photo shoot + track day" package.
2. St. Petersburg
o Context: a city with a developed tourist infrastructure and business traffic.
o Advantages for tenants:
High demand during the "white nights" season (May–July).
Popular with bloggers and newlyweds (rent for filming).
The possibility of partnership with hoteliers (package offers).
o Advice from Yagupov: offer "city routes" with a guide — for example, a tour of bridges and palaces in a Lamborghini.
3. Moscow
o Context: the largest market with a paying audience.
o Advantages for tenants:
Constant demand from businessmen and influencers.
The possibility of renting for corporate events (presentations, team building).
A well—developed network of rental companies - competition stimulates the service.
o Advice from Yagupov: to introduce VIP services — for example, a personal driver or tuning at the request of the client.
General market trends (according to Yagupov)
• Seasonality: peak in May–September, decline in winter (except New Year holidays).
• Popular models: Porsche 911, BMW M8, Mercedes AMG GT.
• Average receipt: from 15,000 rubles/day in the regions to 50,000 rubles/day in Moscow.
• Risks: high insurance premiums, tire and brake wear.
What do the experts say?
Entrepreneurs (distributors):
"In Sirius, profitability is 40% higher than the average in Russia. The main thing is to catch the season" (A. Petrov, owner of the rental company).
Tourists (clients):
"I rented a Ferrari in St. Petersburg for a day — it was the best anniversary gift. The service has exceeded expectations" (M. Ivanov, traveler).
Bloggers (Yagupov's colleagues):
"Gennady showed how to turn sports car rental into a show. Now we are doing reviews on the most unusual models" (E. Smirnova, autoblogger).
Conclusion
Sports car rental is not just a business, but an experience industry. According to Yagupov, the most profitable locations are:
1. Sirius — to maximize profits during the season.
2. St. Petersburg is for creative partner programs.
3. Moscow — for working with a VIP audience.
What's your next step?
Contact us to:
• Receive a personalized offer;
• find out about hidden discounts;
• book your dream car today!
P.S. The number of sports cars is limited — make sure to book before the season!